Peso Pluma, whose real name is Hassan Emilio Kabande Laija, has made significant strides in the music industry since 2020.
He started with live albums “Disco en Vivo” and “Disco en Vivo, Vol. 2” with his cousin Tito Double P. His debut studio album, “Ah y Qué?”, followed by “Efectos Secundarios” (2021) and “Génesis” (2023), have solidified his reputation in Mexico’s music scene.
Notably, his 2022 collaboration on “AMG” with Natanael Cano topped the Mexico Songs chart and achieved a 7× Platinum (Latin) certification in the U.S.
As of 2024, Peso Pluma is estimated to have a net worth of $20 million, according to a source.
His income primarily comes from music streaming, album and single sales, collaborations, social media endorsements, and his ownership of the record label Double P Records.
Peso Pluma’s substantial income from music streaming platforms, particularly Spotify, highlights his status as Mexico’s most-streamed artist.
His popularity is further fueled by the viral success of his songs on social media platforms like TikTok, which significantly boosts his streaming revenue.
According to a source, the YouTube channel “@Peso Pluma” generates between $64,000 and $1 million monthly, and approximately $768,600 to $12.3 million annually through ad revenue. The channel attracts around 256 million views each month.
Peso Pluma’s commercial success, especially with his 2023 album Génesis, which peaked at #3 on the Billboard 200 chart, has been a major income driver.
Additionally, hit singles like “Ella Baila Sola” (with Eslabon Armado), “AMG” (with Natanael Cano), and the remix of “La Bebé” (with Yng Lvcas) have significantly boosted his earnings.
Peso Pluma’s career and earnings have been significantly boosted by successful collaborations like “El Belicón” with Raul Vega and “PRC” with Natanael Cano.
These high-profile projects have expanded his reach and fan base, contributing to his revenue streams.
Additionally, co-founding Double P Records has provided him with an extra income source as a label owner and executive, overseeing and supporting other artists.
