Ibai Llanos (Credit: YouTube)
Ibai Llanos Garatea, better known simply as Ibai, is one of the most influential and successful figures in the world of gaming, esports, and online streaming.
His journey from a League of Legends commentator to one of the highest-paid Spanish streamers has been nothing short of remarkable. With a growing empire that includes gaming, sports commentary, sponsorships, and entrepreneurial ventures, Ibai’s net worth as of 2024 is estimated at $15.7 million.
Born on March 26, 1995, in Bilbao, Spain, Ibai began his career in the esports industry at a young age. He initially rose to prominence as a commentator for League of Legends matches, covering events in the LVP Honor Division (Spanish League of Legends competition) during Season 7.
His engaging style and deep knowledge of esports soon earned him a significant following, establishing him as a respected voice in the gaming community.
In 2019, Ibai took a leap into television, co-presenting a late-night talk show called Hoy no se sale.
However, his time with the LVP (Spanish esports organization) was relatively short, and he soon moved on to more independent ventures.
A year later, in 2020, Ibai made a bold decision: he left his position at G2 Esports, a major esports organization, and formed his own company, leading to the creation of the streaming platform Ibai Llanos.
Ibai’s career took a massive leap forward when he started streaming on Twitch and YouTube, where he rapidly became one of the most-watched content creators in Spain and internationally.
His streams cover a wide range of content, from gaming to sports commentary, and interviews, making him an all-around entertainer who can appeal to a broad audience.
In 2021, Ibai made headlines by breaking the record for the second-highest number of concurrent viewers on a single stream.
His coverage of the “La Velada del Año” boxing event peaked at 1,502,295 viewers, cementing his status as one of the most influential figures in the online entertainment world.
That same year, he was also awarded the “Streamer of the Year” award at the Esports Awards, further recognizing his contributions to the digital world.
Ibai Llanos generates income from a variety of sources, which together have helped him amass a significant fortune. Some of the primary sources of his income include:
Ibai streams regularly on Twitch, where he covers everything from gaming content, like League of Legends, FIFA, and Valorant, to non-gaming content, such as music sessions and interviews.
Despite primarily broadcasting in Spanish on a platform where the majority of viewers are English-speaking, Ibai has found incredible success.
He is currently one of the top four highest-earning streamers on Twitch.
Ibai has been very savvy with brand partnerships, securing lucrative deals with major companies.
Notable sponsors include Spotify, where he promoted a custom playlist, ElPozo King (a meat brand), and Domino’s Pizza.
He’s also been sponsored by brands like Takis and Coca-Cola, solidifying his status as a well-known personality in the digital and physical brand space.
Additionally, Ibai’s affiliation with Kosmos, the international sports organization run by Spanish soccer star Gerard Piqué, opened up more opportunities.
Through this partnership, Ibai gained the rights to stream events like the Copa América soccer championship, further increasing his visibility and revenue.
One of Ibai’s most exciting entrepreneurial ventures is his project “Ibailand”, which he co-founded with former G2 Esports teammates.
The initiative involves the creation of a physical house where Ibai and his team live and work together.
The project is centered around content creation and fostering a creative, collaborative environment for all involved.
Ibai’s KOI Esports squad, which he co-owns with Gerard Piqué, is another significant part of his portfolio.
The team competes in top-tier esports games like League of Legends and Valorant, contributing to both his personal wealth and his status in the esports world.
Before becoming an independent streamer and entrepreneur, Ibai had a long history of commentating on both esports and traditional sports.
He worked on various events for League of Legends, FIFA, and Fortnite, in addition to commentating on soccer, basketball, and boxing matches.
His diverse range of commentary allowed him to establish a reputation as a versatile and talented commentator.
Despite his immense wealth, Ibai has maintained a relatively humble lifestyle. He has shared in interviews that he spends around $17.7k per month on rent for his mansion, which is valued at approximately $44k.
Interestingly, Ibai has mentioned that he doesn’t care for expensive clothing and prefers a simple, comfortable style.
His approach to spending contrasts with the flashy lifestyles of many other successful content creators, reflecting his grounded personality.
Ibai is also known for his strong ethical stance, particularly when it comes to sponsorships.
He has openly refused deals from certain institutions, such as banks, which he does not respect, in favor of more personal and aligned brand partnerships.
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