Hailee Steinfeld gave a public nod to her boyfriend, Josh Allen, via Instagram Story for the first time on Saturday, August 17.
The 27-year-old actress, known for her role in Hawkeye, posted a photo of Allen that had been shared on the Buffalo Bills’ official Instagram account, just hours before the 28-year-old quarterback played in a preseason game against the Pittsburgh Steelers.
In her caption, Steinfeld wrote, “babe in beau,” accompanied by a blushing emoji and a kissing face emoji.
Steinfeld’s comment highlighted Allen’s sweatshirt, which prominently displayed the logo of her newsletter, Beau Society—a detail that did not go unnoticed by fans.
One admirer commented, “Josh really wearing Hailee’s merch?! Hot!!!,” while another added, “Look at him sporting @beausociety sweatshirt, go @haileesteinfeld go!!!!”
Another fan enthused, “Josh supporting @haileesteinfeld ! BUFFALOVE THAT!!!”
Steinfeld launched Beau Society earlier this month. On Tuesday, August 13, she described the newsletter as a long-cherished dream come true.
“For years I’ve been dreaming up this newsletter — it’s fun, kinda out of left field, but has become so meaningful to me,” Steinfeld shared with her fans.
She explained that the newsletter offers “a direct line where we can unpack topics far beyond what I can muster in an Instagram caption.”
She elaborated, “I love to ask too many questions and get into deep meaningful conversations about life. Let’s talk about anything and everything important to us, from the silly to the serious. I’ve never been more excited about a project in my life.”
In her inaugural email to subscribers, Steinfeld revealed that she was living in Buffalo, New York—where Allen is based—when the SAG-AFTRA strike occurred last year. This prompted her to consider her next steps if acting were to be put on hold.
“Maybe I’ll make more music, I thought. But as many of you have likely guessed, I have decided to take a break from that as I found I was losing myself trying to chase that viral moment vs. really creating, connecting, and growing,” the “Coast” singer shared.
“Music is so personal to me and it just didn’t feel personal anymore. It broke my heart a little, but the more I think about it—and write about it—I know that closing that door (for now) was the right decision because it opened the creative space for me to start conceptualizing Beau Society.”
Allen’s visible support for Steinfeld’s new venture came shortly after he made their relationship public on his Instagram. On July 23, he posted a carousel of photos, including one from his April trip to Paris with the *Dickinson* star, captioned “Onward.”
The couple went public over a year after first being linked in May 2023. An exclusive source told in June 2023 that the new couple “laugh a ton when they’re together [and] are always smiling.”
