Hailey Bieber recently achieved a massive milestone in her entrepreneurial journey by selling her beauty brand, Rhode, to e.l.f. Beauty for a remarkable $1 billion. The acquisition includes $800 million in cash and stock, with the potential to earn an additional $200 million based on the brand’s future growth.
Despite the sale, Hailey will continue to hold creative authority as the Chief Creative Officer and Head of Innovation, further guiding the brand’s identity and future direction. Her excitement about expanding Rhode globally reflects her vision to make it a household name in the beauty industry.
Justin Bieber proudly celebrated Hailey’s achievement by posting a heartfelt tribute on Instagram. Sharing a screenshot of her business announcement, along with a photo of her, he honored her success and dedication.
Hailey’s journey with Rhode began in 2022 when she founded the brand with dreams of global impact. Her May 28 announcement emphasized how meaningful this next chapter is to her, as she partners with a major beauty player like e.l.f. Hailey expressed how important it is for her to expand Rhode’s reach and stay true to her innovative spirit.
The deal was not only a win for Hailey but also for her business team, including CEO Nick Vlahos and co-founders Lauren Ratner and Michael D. Ratner. Together, they’ve transformed Rhode from a startup into a global player in the beauty industry.
The financial structure of the deal, with its massive upfront payout and performance-based earnout, shows the industry’s confidence in Rhode’s growth potential. Hailey’s role in shaping the brand’s identity has clearly been invaluable.
While Hailey is making waves in the business world, Justin has been equally open about their personal growth. In a separate Instagram post, he recalled telling Hailey she’d never be on the cover of Vogue. That comment, which he now regrets, stemmed from feelings of personal hurt at the time. Justin used the moment to reflect on maturity, connection, and how far they’ve come as a couple. His post was both an apology and an affirmation of how proud he is of her.
Hailey, who recently gave birth to their son Jack Blues Bieber, forgave Justin for the remark and emphasized the depth of their bond. She acknowledged his experience in handling public scrutiny, saying she’s learned a lot from him. Hailey quoted Justin advising her that in the face of public criticism, there’s no winning—only the choice to stay grounded and connected. Their ability to support one another through personal and public challenges has made their relationship stronger.
Hailey and Justin have consistently shown the world that their love is resilient. After marrying in 2018, they’ve shared countless moments together, both privately and on social media. From snowy getaways in Aspen to sunny strolls with their baby, their life together is filled with joyful snapshots.
Hailey’s support for Justin’s clothing brand Skylrk and Justin’s admiration for Rhode’s success highlight how they champion each other’s dreams.
Their relationship milestones, like their fifth and sixth wedding anniversaries, are often celebrated with affectionate posts and heartfelt captions. Justin once wrote a touching message calling Hailey his “most precious” and expressing how their journey will exceed their wildest expectations.
These posts demonstrate a deep emotional connection and a commitment to growing together through life’s seasons. Even after years of marriage, their bond seems stronger than ever.
From their engagement in 2018 to now, the Biebers have continued to evolve both as individuals and as a couple. Their early days of cuddly Instagram photos have transformed into a full life with shared business goals and a growing family. Even in moments of public scrutiny, like when Hailey faced rumors of marital issues, their unity never wavered. Hailey has repeatedly emphasized that she and Justin are each other’s biggest supporters.
They often post romantic throwbacks, kisses, and candid moments that show their playful side. Whether it’s blurry selfies, cake-covered kisses, or emotional notes, their Instagram feeds are filled with love and laughter. Justin calls Hailey “my little bean” and says his arms get jealous of his lips for being able to hold her. These fun expressions of love create a strong, relatable image of a couple who never stop cherishing each other.
Hailey has often supported Justin during his musical work, joining him in the studio and praying with him at conferences. Their relationship blends faith, ambition, and partnership in a way that resonates with fans. Hailey once said a faith conference arrived “exactly when she needed it,” highlighting how spirituality plays a vital role in their bond. They believe that praying together and staying spiritually connected helps them face any challenges.
Moments like “sunset lovers” and sweet walks with their baby remind the public of the simplicity behind their very public love story. Though they’re global celebrities, they value intimacy and personal growth above all. Even in their earliest relationship photos, their chemistry was undeniable.
Despite facing the constant pressure of public attention, Hailey and Justin have managed to keep their relationship steady and loving. They’ve never been shy to show their emotions, whether through kisses in the water or birthday shout-outs. Their journey, documented across hundreds of Instagram posts, is not just about fame—it’s about building a real, enduring connection. Together, they’ve become one of the most admired couples in the entertainment world.
Now, with a child to raise and empires to build, the Biebers are moving into a new phase of life. Their ability to merge family, business, and love has become a hallmark of their relationship. Hailey’s billion-dollar beauty success and Justin’s support reflect a marriage built on mutual respect and shared ambition. Through ups and downs, they’ve chosen love, forgiveness, and partnership every step of the way.
In a world where celebrity relationships often collapse under pressure, the Biebers have built something rare and enduring. Hailey’s empowerment in the business world and Justin’s emotional growth reveal how much they’ve matured. They now use their platforms not just for fame, but to express love, gratitude, and real-life evolution. Their story is a reminder that success is sweeter when shared with someone who truly believes in you.
As Hailey continues to shape the future of Rhode under the e.l.f. umbrella, and Justin supports her as a loving husband and proud father, their legacy only grows stronger. From Vogue covers to billion-dollar deals, their journey proves that love and success can co-exist.
With their son, Jack, now part of the story, their next chapter is sure to be filled with even more warmth, ambition, and celebration. Together, they’re not just navigating fame—they’re rewriting what it means to thrive as partners in life and love.
