Logan Paul is a prominent American YouTuber, boxer, internet personality, and actor, with a net worth of approximately $150 million. He boasts over 23.6 million subscribers on his YouTube channel, along with 27 million Instagram followers and 18 million TikTok followers.
Known for being one of the highest-paid YouTubers, he reportedly earns at least $20 million annually.
Additionally, he operates a successful merchandise company, Maverick Apparel, which generated over $40 million in sales within its first nine months.
Logan Paul has hosted the Impaulsive podcast since November 2018. In recent years, he and his brother Jake have transitioned into professional boxing.
In 2023, Logan signed a multi-year deal with WWE worth an estimated $15 million over three years, following multiple appearances in the wrestling promotion.
In recent years, the energy drink Prime has significantly contributed to Logan Paul’s net worth. Launched in January 2022, Prime is a collaboration between Logan and his boxing rival KSI.
According to unverified reports, the drink reportedly generated $565 million in revenue in the year from December 2022 to December 2023.
Boxing Matches
Logan Paul and fellow YouTuber KSI have had a well-publicized rivalry, culminating in a pay-per-view boxing match on August 25, 2018, billed as “the biggest internet event in history.”
The fight drew 2.25 million live viewers, with 1.3 million purchasing the pay-per-view, generating around $13 million in revenue. Both Logan and KSI likely earned around $2 million each from that match before taxes, including merchandise sales.
They faced off again in a rematch on November 9, 2019, at the Staples Center in Los Angeles.
For this fight, each was guaranteed a minimum of $900,000, with total earnings likely exceeding $3 million each, thanks to additional revenue from DAZN USA.
Annual Earnings
Logan Paul’s earnings have varied over the years. In 2016, he made $12.5 million, followed by $12 million in 2017 and $14.5 million in 2018. In 2019, his earnings totaled $10 million, while in 2021, he earned $18 million.
Between September 2022 and September 2023, Logan’s income was approximately $20 million.
Real Estate Properties
Logan Paul lived in a mansion in Encino, a Los Angeles suburb, which he purchased in October 2017 for $6.55 million after it was listed for $8.5 million.
The expansive home spans over 30,000 square feet and includes 14 rooms. In April 2022, he sold the property for $7.4 million to Machine Gun Kelly.
Logan Paul has been living in Puerto Rico, renting a mansion valued at over $13 million within the Ritz-Carlton private gated community.
In 2019, he purchased an 80-acre property called Fobes Ranch in the San Jacinto Mountains for $1 million.
This ranch has historical significance, as it was once occupied by Timothy Leary, a Harvard professor and LSD producer, who produced the drug alongside a group of surfers known as the “Brotherhood of Eternal Love.”